Medium is a bit of its own SEO machine. While being behind the paywall has taken away some of that juice — if you use the right keywords and or popular topic you can end up at the top of Google.

So, for example, I’d use a tool like Ubersuggest (it’s free) and look up all the popular keywords/topics for your niche and write articles based on those findings.

Because of Medium’s built-in SEO juice, you’ll find more of your articles ranking well in Google.