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Is Netflix Going After Hallmark Channel’s Audience With Their New Rom-Com ‘Falling Inn Love’?
Starring Christian Milian and Adam Demos the movie fits right in with Hallmark’s current lineup.
The Hallmark Movie.
These movies are about as formulaic and cheesy as any movie can be.
The story is almost always the same: big city guy or girl who may be disillusioned with work or life, goes back home/visits a small town and falls in love with the opposite sex small-town person and learns to appreciate small-town life, leaving their big city life behind.
These movies have very antiquated ideas about relationships, gender, and sex. The racial politics of these movies aren’t any better. Until very recently, only white people were allowed to be the leads, with characters of colors playing supporting roles.
If you haven’t encountered the Hallmark movie, then I’m going to go on a limb and say you don’t have an over 50’s, very Christian woman you’re close to in your life. They are demographic that makes up almost 27 percent of Hallmark Channel’s viewership, the highest of any group.
The other important aspect of these movies, however, is that they are incredibly profitable. From Business Insider:
