I haven’t decided how I’m going to handle the FB groups after this month. Like I said I think they are useful in keeping older posts earning something over time — and I know a writer who does really well with FB groups, but she also makes sure each of her articles has at least 40 fans each.

You can make it work if you take on a volume strategy — use the groups to get your numbers up to 50 to 100 claps per article while also slowly growing your internal traffic.

She also maxes out her claps every day on other writers and has used this engagement strategy to grow her following. It works, but you have to be committed to heavily promoting your work AND maximizing engagement with other writers.